AI+ Digital Marketing in Coimbatore

Programme overview

AI+ Digital Marketing teaches every marketing fundamental properly first, then rebuilds each skill with AI tools and automation layered on top. Nine of the fifteen modules are AI-integrated, so you graduate fluent in both marketing and the AI workflows employers now expect.

• 6 Months

  Duration

• 480 Hours

  Training hours

• 15

  Modules

• 5

  Projects

Who should join

• Students & fresh graduates (any discipline)
• Working professionals moving into marketing
• Business owners who want to market with AI
• Freelancers & career switchers

Best for: Students & fresh graduates (any discipline)

What you'll be able to do

• Plan full-funnel campaigns with AI-assisted research
• Rank websites with traditional and AI-powered SEO
• Run and optimise Google & Meta ad campaigns
• Produce content, creatives and video with AI tools
• Automate CRM, email and social workflows
• Graduate with a live capstone campaign in your portfolio

The full syllabus

15 modules, 480 hours — modules marked AI have AI tools and workflows built directly into the teaching, delivered in three phases that each build on the last.

9 of 15 modules are AI-integrated

1. 01

   Phase 1

   Foundation

   Modules 1–3 · 80 Hours

   Understand the ecosystem, get fluent in AI concepts and tools, and plan websites with AI-assisted UX.

2. 02

   Phase 2

   Core + AI

   Modules 4–11 · 320 Hours

   SEO, content, social and paid ads — each taught the traditional way first, then rebuilt with AI.

3. 03

   Phase 3

   Launch

   Modules 12–15 · 80 Hours

   Automation & CRM, e-commerce growth, personal branding and a live capstone campaign.

Tools & technologies you'll use

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Search Console
• Meta Ads Manager
• WordPress
• SEMrush / Ahrefs
• Canva
• Mailchimp
• HubSpot / Zoho CRM
• Looker Studio
• Photoshop / Figma
• ChatGPT / Claude / Gemini
• Perplexity
• Canva AI
• AI video & voice tools
• Zapier / Make

Projects you'll build

1. 1

   Project 01

   AI-assisted SEO audit and content plan for a local business

2. 2

   Project 02

   Social media calendar with AI-generated creatives

3. 3

   Project 03

   Google Ads + Meta Ads campaign with tracking

4. 4

   Project 04

   Automated lead-nurture journey in a CRM

5. 5

   Project 05

   Live end-to-end AI-powered capstone campaign

How you'll be assessed

1. 01

   Module Assessments

   Practical and theory checks at the end of each module.

2. 02

   Project Reviews

   Trainer review of your mini projects and final project.

3. 03

   Certification

   Issued on meeting assessment and attendance criteria.

Certification: IPCS Global course certificate + Internship Certification, with preparation for Google Ads, GA4, Meta Blueprint and HubSpot certifications.

Roles You'll Be Ready For

• 1

  AI Marketing Associate

  Uses AI tools to plan, create and optimise campaigns faster.

• 2

  SEO & AI Search Specialist

  Optimises for Google and AI answer engines.

• 3

  Performance Marketer

  Runs AI-assisted Google & Meta campaigns for ROI.

• 4

  AI Content Strategist

  Builds content systems with AI and human editing.

• 5

  Marketing Automation Executive

  Builds CRM journeys, chatbots and workflows.

• 6

  AI-Powered Freelancer

  Delivers faster, higher-volume services to clients.

Your Growth Ladder

Click a stage to see what the role involves and its salary band.

1. Stage 01 · 0–2 yrsAI / Digital Marketing Associate3–5 L per annum

   Execute AI-assisted campaigns and content.

2. Stage 02 · 2–5 yrsGrowth / Performance Specialist5–9 L per annum
3. Stage 03 · 5–8 yrsMarketing / Growth Manager9–18 L per annum
4. Stage 04 · 8+ yrsHead of Growth / Marketing Technologist18–35 L per annum

Upgrade path at IPCS Global

1. 1

   Google Ads, GA4, Meta Blueprint & HubSpot certifications (prepared during the course)

2. 2

   Advanced SEO, performance marketing or marketing-automation specialisation

Your first 12 months after the course

1. Month 0–1

   Get Visible

   Polish your resume and portfolio; apply through the IPCS placement cell's drives.

2. Month 1–3

   First Role

   Join as a AI / Digital Marketing Associate.

3. Month 3–6

   Get Certified

   Earn one certification from the list above.

4. Month 6–12

   Specialise

   Pick a specialisation and own a project, system or channel.

Placement support

Technical skill gets you noticed — presentation and confidence get you hired. Every learner goes through a structured career-readiness track alongside their course. AI+ Digital Marketing learners get 100% placement assistance from our Coimbatore placement cell.

• Dedicated Placement Cell

  An in-house team works with industry partners to line up interviews, drives and referrals — supporting learners until they are placed, not just until the course ends.

• Resume Building

  One-on-one sessions to craft an achievement-focused resume tailored to the role and industry each learner is targeting.

• Aptitude Training

  Structured practice in quantitative aptitude, logical reasoning and verbal ability — the areas most recruiters screen first.

• Personality Development & Talentino

  Communication, body-language and workplace-readiness coaching, plus our in-house talent showcase sessions.

• Mock Interviews & Group Discussions

  Simulated technical and HR panels and GD rounds, so the first real interview never feels like the first.

Final selection depends on each learner's skills and interview performance. See recent placements