Professional Diploma in Digital Marketing in Coimbatore

Programme overview

A structured 14-module diploma covering the full digital marketing toolkit — SEO, Google Ads, social media, email, content, analytics, affiliate, ORM, e-commerce, automation and design — ending with a capstone project and portfolio you can show employers or clients.

• 3 Months

  Duration

• 253 Hours

  Training hours

• 14

  Modules

• 5

  Projects

Who should join

• Students & fresh graduates
• Working professionals upskilling
• Business owners
• Freelancers & career switchers

Best for: Students & fresh graduates

What you'll be able to do

• Build a WordPress website and landing pages
• Execute on-page, off-page and technical SEO
• Run Google Ads and Meta Ads campaigns
• Measure performance in GA4 and Tag Manager
• Create marketing creatives in Photoshop & Figma
• Graduate with a portfolio-ready capstone

The full syllabus

14 modules, 253 hours, delivered in three phases that each build on the last.

1. 01

   Phase 1

   Foundation

   Modules 1–3 · 65 Hours

   The digital landscape, website planning and SEO — the skill every other module builds on.

2. 02

   Phase 2

   Execution

   Modules 4–11 · 145 Hours

   Google Ads, social, email, content, analytics, affiliate, ORM and e- commerce.

3. 03

   Phase 3

   Launch

   Modules 12–14 · 43 Hours

   Automation & CRM, Photoshop & Figma, and a capstone portfolio project.

Tools & technologies you'll use

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Search Console
• Meta Ads Manager
• WordPress
• SEMrush / Ahrefs
• Canva
• Mailchimp
• HubSpot / Zoho CRM
• Looker Studio
• Photoshop / Figma
• Shopify / WooCommerce

Projects you'll build

1. 1

   Project 01

   WordPress website for a sample business

2. 2

   Project 02

   Keyword research & on-page SEO optimisation

3. 3

   Project 03

   Google Ads search campaign setup

4. 4

   Project 04

   Social media content calendar & ad plan

5. 5

   Project 05

   Capstone portfolio campaign

How you'll be assessed

1. 01

   Module Assessments

   Practical and theory checks at the end of each module.

2. 02

   Project Reviews

   Trainer review of your mini projects and final project.

3. 03

   Certification

   Issued on meeting assessment and attendance criteria.

Certification: IPCS Global course certificate + Internship Certification, with preparation for Google Ads, GA4, Meta Blueprint and HubSpot certifications.

Roles You'll Be Ready For

• 1

  Digital Marketing Executive

  Runs day-to-day campaigns across SEO, social, ads and email.

• 2

  SEO Specialist

  Grows organic traffic through on-page, technical and off-page SEO.

• 3

  PPC / Performance Marketer

  Plans and optimises Google & Meta ad campaigns for ROI.

• 4

  Social Media Manager

  Owns brand presence, content calendars and community.

• 5

  Content & Email Marketer

  Creates content and lifecycle email campaigns that convert.

• 6

  Freelance Digital Marketer

  Serves clients independently across channels.

Your Growth Ladder

Click a stage to see what the role involves and its salary band.

1. Stage 01 · 0–2 yrsDigital Marketing Executive2.4–4.5 L per annum

   Execute campaigns, reports and content under guidance.

2. Stage 02 · 2–5 yrsDigital Marketing Specialist4.5–8 L per annum
3. Stage 03 · 5–8 yrsDigital Marketing Manager8–15 L per annum
4. Stage 04 · 8+ yrsHead of Marketing / Growth15–30 L per annum

Upgrade path at IPCS Global

1. 1

   AI+ Digital Marketing (6 months) for AI specialisation

   View AI+ Digital Marketing →

2. 2

   Google Ads & GA4 certifications

Your first 12 months after the course

1. Month 0–1

   Get Visible

   Polish your resume and portfolio; apply through the IPCS placement cell's drives.

2. Month 1–3

   First Role

   Join as a Digital Marketing Executive.

3. Month 3–6

   Get Certified

   Earn one certification from the list above.

4. Month 6–12

   Specialise

   Pick a specialisation and own a project, system or channel.

Placement support

Technical skill gets you noticed — presentation and confidence get you hired. Every learner goes through a structured career-readiness track alongside their course. Professional Diploma in Digital Marketing learners get 100% placement assistance from our Coimbatore placement cell.

• Dedicated Placement Cell

  An in-house team works with industry partners to line up interviews, drives and referrals — supporting learners until they are placed, not just until the course ends.

• Resume Building

  One-on-one sessions to craft an achievement-focused resume tailored to the role and industry each learner is targeting.

• Aptitude Training

  Structured practice in quantitative aptitude, logical reasoning and verbal ability — the areas most recruiters screen first.

• Personality Development & Talentino

  Communication, body-language and workplace-readiness coaching, plus our in-house talent showcase sessions.

• Mock Interviews & Group Discussions

  Simulated technical and HR panels and GD rounds, so the first real interview never feels like the first.

Final selection depends on each learner's skills and interview performance. See recent placements