SEM Certification Course in Coimbatore

Programme overview

A short specialisation in pay-per-click advertising. You set up Google Ads campaigns end-to-end, explore Microsoft (Bing) Ads and audio ads, and build landing and thank-you pages that convert.

• 30 Hours

  Duration

• 30 Hours

  Training hours

• 6

  Modules

• 2

  Projects

Who should join

• Marketers moving into performance marketing
• Business owners running their own ads
• Students & beginners
• Freelancers

Best for: Marketers moving into performance marketing

What you'll be able to do

• Structure Google Ads accounts and campaigns
• Write ads that improve Quality Score
• Build conversion-focused landing pages
• Track and optimise cost per lead

The full syllabus

6 modules, 30 hours.

Tools & technologies you'll use

• Google Ads
• Microsoft Advertising
• Google Tag Manager
• WordPress

Projects you'll build

1. 1

   Project 01

   Live Google Ads search campaign

2. 2

   Project 02

   Landing page with conversion tracking

How you'll be assessed

1. 01

   Module Assessments

   Practical and theory checks at the end of each module.

2. 02

   Project Reviews

   Trainer review of your mini projects and final project.

3. 03

   Certification

   Issued on meeting assessment and attendance criteria.

Certification: IPCS Global course certificate + Internship Certification, with preparation for Google Ads, GA4, Meta Blueprint and HubSpot certifications.

Roles You'll Be Ready For

• 1

  PPC Executive

  Sets up and manages Google Ads campaigns.

• 2

  Google Ads Specialist

  Optimises bids, keywords and ad copy.

• 3

  Performance Marketing Analyst

  Tracks and improves CPL and ROAS.

• 4

  Paid Media Executive

  Manages multi-platform ad spend.

• 5

  Landing Page Optimiser

  Improves conversion rates of ad traffic.

• 6

  Freelance Ads Manager

  Runs campaigns for multiple clients.

Good to know: SEM Certification Course is a focused short course and a strong starting point for these roles; most learners reach them fastest by continuing with Professional Diploma in Digital Marketing.

Your Growth Ladder

Click a stage to see what the role involves and its salary band.

1. Stage 01 · 0–2 yrsPPC Executive2.8–4.5 L per annum

   Build and manage campaigns under guidance.

2. Stage 02 · 2–5 yrsPPC / Performance Specialist5–9 L per annum
3. Stage 03 · 5–8 yrsPerformance Marketing Manager9–16 L per annum
4. Stage 04 · 8+ yrsHead of Performance / Growth16–30 L per annum

Upgrade path at IPCS Global

1. 1

   Professional Diploma in Digital Marketing

   View Professional Diploma in Digital Marketing →

2. 2

   AI+ Digital Marketing

   View AI+ Digital Marketing →

Your first 12 months after the course

1. Month 0–1

   Get Visible

   Polish your resume and portfolio; apply through the IPCS placement cell's drives.

2. Month 1–3

   First Role

   Join as a PPC Executive.

3. Month 3–6

   Get Certified

   Earn one certification from the list above.

4. Month 6–12

   Specialise

   Pick a specialisation and own a project, system or channel.

Placement support

Technical skill gets you noticed — presentation and confidence get you hired. Every learner goes through a structured career-readiness track alongside their course. SEM Certification Course learners get 100% placement assistance from our Coimbatore placement cell.

• Dedicated Placement Cell

  An in-house team works with industry partners to line up interviews, drives and referrals — supporting learners until they are placed, not just until the course ends.

• Resume Building

  One-on-one sessions to craft an achievement-focused resume tailored to the role and industry each learner is targeting.

• Aptitude Training

  Structured practice in quantitative aptitude, logical reasoning and verbal ability — the areas most recruiters screen first.

• Personality Development & Talentino

  Communication, body-language and workplace-readiness coaching, plus our in-house talent showcase sessions.

• Mock Interviews & Group Discussions

  Simulated technical and HR panels and GD rounds, so the first real interview never feels like the first.

Final selection depends on each learner's skills and interview performance. See recent placements